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| Guest Column |
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| When Social Media Turns Hostile: A Guide to Brokerage Self-Defense |
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It was really just a matter of time before American business would discover that social media, long touted as a way to keep friends in touch, would show its unsocial side. Charlene Li and Josh Bernoff's recent book, Groundswell, provided a clear warning signal. They point out that in any social media situation, 18 percent of the participants are creative and contributory while 25 percent are critical (ergo there will be more critics than contributors). More
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| June 2009 |
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| When Social Media Turns Hostile: A Guide to Brokerage Self-Defense |
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It was really just a matter of time before American business would discover that social media, long touted as a way to keep friends in touch, would show its unsocial side. Charlene Li and Josh Bernoff's recent book, Groundswell, provided a clear warning signal. They point out that in any social media situation, 18 percent of the participants are creative and contributory while 25 percent are critical (ergo there will be more critics than contributors). More
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| July 2009 |
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| When Social Media Turns Hostile: A Guide to Brokerage Self-Defense |
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It was really just a matter of time before American business would discover that social media, long touted as a way to keep friends in touch, would show its unsocial side. Charlene Li and Josh Bernoff's recent book, Groundswell, provided a clear warning signal. They point out that in any social media situation, 18 percent of the participants are creative and contributory while 25 percent are critical (ergo there will be more critics than contributors).More
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| June 2009 |
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